A contractor in San Bruno asked: “How does financing help your customers get to a ‘yes’?”

GoGreen Business:One of the most common dictums to contractors is simple: Make sure you offer financing on every single job. But why? There are a few compelling reasons that this is a universal best practice for all contractors, whether they’re serving small or large businesses, or anything in between.

In Case You Tried to Reach Us …

Could you use some tools to close more deals and help more customers make energy upgrades? Due to a large-scale service outage that affected thousands of businesses, the Contractor Support Team lost access to email accounts for several days earlier this month. If you tried to send a question to gogreen@egia.org between the evening of Thursday, Dec. 1 and Sunday, Dec. 4, you may not have received a response or may have received a delayed response. Please resubmit your questions if you have any outstanding. We apologize for any inconvenience.

Helpful Resources & Training for Your Business

Could you use some tools to close more deals and help more customers make energy upgrades? Contractor University powered by EGIA is the leading membership organization providing business development training and education for contractors. Thanks to GoGreen Business’s partnership with EGIA, you can now access a subset of the educational resources from Contractor University, such as the materials linked below, every month at no cost as part of this newsletter.

Setting target goals for the upcoming year is critical to the success of your contracting business because it helps your team understand what’s expected of them and keeps them motivated to pursue common goals. In this 11-minute episode of Cracking the Code, contracting business owner and consultant Gary Elekes explains the importance of reflecting on your past performance, outlines how you can improve, and shares which areas of your business should have established goals and KPIs.

Creating a prospering company culture depends on several factors, including the work-life balance of employees. In this 7-minute Ask the Experts clip, Drew Cameron, president of Flow Odyssey and Energy Design Systems, LLC, and Gary Elekes, president of EPC Equity, discuss providing additional paid time off for your employees to create a more attractive work environment during the holidays and all year.