A contractor in Fairfield asked: “I’ve seen the terms ‘legal and practical’ used on the GoGreen Financing website. What do those mean relative to GoGreen Home? Does it have any impact on my projects?”

GoGreen Home: Great question, because, yes: The definition of “legal and practical” is crucial to understand, as it can affect how quickly your project is approved. Put simply, “legal and practical” is defined as the necessary steps that are involved in completing a project but are not specific to any one eligible energy efficiency measure (EEEM). Legal and practical does not include specific parts of the EEEMs, such as an air handler or evaporator coil. Rather, you might be legally and/or practically required to do additional work in order to execute the project as a whole. Some examples are obtaining permits, electrical panel upgrades and drywall repair.

New Marketing Campaign Promoting GoGreen Financing Launches

Participation in GoGreen Financing is one of the easiest, most economical ways for contractors to grow their own businesses. The excellent rates and terms help customers get to “yes” on upgrades that can save them energy, and now a major push is underway to get the word out and help GoGreen Home and GoGreen Business contractors generate even more business.

Throughout 2023, GoGreen Financing is rolling out a million-dollar marketing and advertising campaign dedicated to increasing consumer awareness of GoGreen Financing and the benefits it provides California business owners and residents. The campaign will pick up steam this spring and reach full strength this summer. There’s never been a better time to participate in GoGreen Home Energy Financing!

Ready to start offering GoGreen Financing to your customers?

Help Us Build a Better Industry Future:
HVAC HERO Scholarship Now Open

The EGIA Foundation, a 501(c)(3) nonprofit dedicated to industry workforce development and repositioning HVAC and the trades as a first-choice career path, is once again accepting applications for its HVAC HERO Scholarship Program. The annual program awards up to 20 students pursuing an education in HVAC installation $2,500 apiece to help eliminate some of the barriers preventing dedicated young people from finding their career paths in the trades. This year, GoGreen Financing is proud to collaborate with the EGIA Foundation and will help select one recipient from California based on their potential, passion for the industry and financial need. Click below to learn more about the EGIA Foundation and its HERO scholarship program and to refer interested students to the Apply Now page on AlwaysInDemand.com.

Helpful Resources & Training for Your Business

Could you use some tools to close more deals and help more customers make energy upgrades? Contractor University powered by EGIA is the leading membership organization providing business development training and education for contractors. Thanks to GoGreen Home’s partnership with EGIA, you can now access a subset of the educational resources from Contractor University, including the materials linked below, every month at no cost as part of this newsletter.

As we’ve said time and time again, contractors should offer financing on every project. But did you know that how you position your financing options can actually help you be more competitive and separate yourself from your competition? In this 4-minute clip, Contractor University founding faculty member and award-winning consultant, Drew Cameron, explains how.

Achieving the financial success that most contracting business owners dream of can be challenging, especially if you don’t know where to begin. Thankfully, it starts with a simple concept: knowing what’s important to measure and what isn’t. In this 90-minute virtual workshop, Gary Elekes, a contracting business owner and Contractor University faculty member, lays out the 10 key performance indicators (KPIs) that every contracting business needs to measure to be successful.