When your salespeople enter the home, make sure they’re cautious about how they use the F-word. “Financing,” of course. . . .
Having the proper mindset around purchase solutions is crucial in the home, and that starts with the language you use. Rather than focusing on some of the negativity that surrounds the term “financing,” you may have more success by simply emphasizing that you’re offering the consumer access to money. Contractor finance expert Matthew Bratsis explains how and why in this short video.