Consumer Financing 101: How to Present Financing

April 25, 2024

In this video, excerpted from the Contractor University on-demand course on Consumer Financing, Matthew Bratsis walks through an effective approach towards presenting a Better, Best, Good cost comparison to customers during the sales process while incorporating financing to achieve an affordable monthly payment for each option presented.

This lesson offers simple tips for residential and commercial contractors on how to present financing in a manner that increases customer satisfication and affordability.