When your salespeople are in the home representing your business, it’s important that homeowners trust them to be end-all, be-all experts on HVAC systems and HVAC sales. So when your salespeople offer financing to the customer, it is imperative that they are also able to educate the homeowner with the associated basic financial literacy.
In this episode of on Cracking the Code, Matthew Bratsis of OPTIMUS Financing shares basic financial literacy terms you and your team should master in order to be ready to help customers understand the process and options available to them. Plus, he discusses how financing can help you sell to more customers, even if they have bad credit.