Building a strong customer base is great — but building a referral fan base is transformative. Companies that deliver unforgettable service every time can achieve extraordinary growth.
In this episode of Cracking the Code, Mary Jean Anderson, retired president of Anderson Plumbing, Heating & Air, reveals how a relentless focus on wowing customers built a $60 million business rooted in trust, care, and consistency — and helped her become one of California’s most successful contractors. Learn how to create a culture of genuine service that turns your customers into your greatest marketing force.