0% Heat Pump Financing for Income-Qualified Customers

September 25, 2025

We get it: heat pumps and heat pump water heaters (HPWHs) can be a tough sell. High upfront costs, electrical upgrades, and limited space all make customers pause, especially those in low-income households. The GoGreen Home 0% Finance Promotion is here to help lower-income Californians afford the investment in electrification. To be eligible, the borrower must apply and be approved for a GoGreen loan; must reside in a state-designated Low-Income or Disadvantaged Community; AND must belong to a household whose total income does not exceed the designated cap (set by county).

If your customer qualifies, they can access 0-2% APR loans for up to 15 years that are stackable with rebates and tax credits that bring project costs down even further. Get started with flyers, a recorded webinar and other tools on the 0% Heat Pump Promotion page. Explore heat pump rebates and incentives at The Switch Is On.

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